Research

Web · live

Instagram Reels Mapping

How does the algorithm carry you from one reel to the next? Instagram Reels Mapping records those paths and renders them as a browsable map, the data engine behind the Portable Instagram Reels Viewing Devices. The project turns an invisible, personalised feed into something you can hold and trace; it asks how algorithmic distribution shapes attention, and what survives when you try to archive the ephemeral.

Project materials

Instagram Reels Map ↗

The live, interactive map. Opens with a quick email sign-in.

Instagram Reels Viewing Devices, 2026 →

The cast bronze and pewter sculptures with networked OLED screens that display the mapped feed.

Web · tool

Artist Website + Portfolio Builder

Can you streamline the process of making a website and portfolio? Art schools seem to hand you a formula; can an algorithm implement it? The Artist Website + Portfolio Builder takes an artist's photos and writing and returns a shareable website and a downloadable PDF portfolio. The tool also poses a question about authorship and standardisation: what happens once you automate the conventions of the art-school portfolio? Contact me with any feedback.

Project materials

Artist Portfolio Maker ↗

The working builder. Upload your photos and text; the tool returns a formatted website and PDF.

Note: a private server stores the photos and keeps emails private. You can also make a site without storing anything, in which case the tool formats everything and hands it right back to you. To edit later, re-upload the folders in the ZIP file to the site.